Roku Academy Meets IAB Canada

IAB Canada is the trade association that sets the standards, drives the research, and convenes the conversations that shape digital advertising in Canada. With more than 250 member organizations - spanning publishers, agencies, advertisers, and technology companies - it's the backbone of Canada's $21+ billion digital advertising ecosystem.

Roku is Canada's #1 TV streaming platform. Roku powers the operating system, the streaming experience, and the advertising layer - which means when Roku shares data, it reflects the full picture of how Canadians are watching TV.

When these two organizations share a stage, the conversation tends to be substantive. This one will be no different.

What You'll Learn

The session will walk through the latest findings from the Roku VOD Evolution Study - now in its sixth year, and the most comprehensive view of Canadian streaming behaviour available. You'll see what's changed, what's consistent, and what it means for how campaigns should be structured in Canada for 2026 and beyond.

The webinar will also introduce Roku Academy’s latest course Behaviour & Insights, built directly on that VOD Evolution data. Attendees will leave with:

• • A clear picture of where Canadian audiences are watching TV in 2026
• • Behavioural data on content discovery, ad tolerance, and viewing context
• • Practical frameworks for applying audience insights in CTV campaign planning
• • An overview of the full Roku Academy curriculum and certification path

“

One hour. Real data. A CTV strategy that reflects how Canadians actually watch.

Who Should Attend

This session is designed for media planners, buyers, campaign strategists, and marketing leads working in the Canadian market. Whether you're already running Roku campaigns or exploring CTV for the first time, the session will give you a data-grounded view of the landscape that you can use immediately.

“

The VOD Evolution Study gives us six years of consistent, independent data on how Canadians are actually streaming. This webinar brings that research directly to the people planning campaigns - making sure strategy reflects reality, not assumptions.

Event Details

Already Enrolled with Roku Academy?

This webinar pairs well with Canadian Course 5: Behaviour & Insights - it covers the same research foundation with live discussion and a Q&A opportunity. Use the session to go deeper on the data you've already encountered in the course.

Not yet enrolled? Roku Academy is free, and registration gives you immediate access to all courses.