The 2027 Results, Ahead of Your Planning Cycle

The VOD Evolution study tracks how Canadians watch video on demand: which services they use, how their habits shift, and how they respond to advertising. The 2027 edition builds on last year's benchmark study. For anyone building Connected TV (CTV) plans for the year ahead, the session covers:

• • Latest Canadian viewership trends and where to shift your ad spend. The continued growth of ad-supported video on demand (AVOD) and free ad-supported streaming TV (FAST) channels
• • How the streaming ecosystem has changed over the past 12 months
• • What these shifts mean for capturing attention in a fragmented market

Roku and IAB Canada, on the Same Stage Again

IAB Canada is the trade association that sets standards, drives research and convenes the conversations that shape digital advertising in Canada. Roku is Canada's #1 TV streaming platform. Roku runs the operating system, the hardware, and the advertising layer, so its data reflects how Canadians watch TV on the biggest screen in the home.

Ivan Pehar leads Roku's advertising sales in Canada and sits on the IAB Canada Board.

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Canadian viewing habits move quickly, and the VOD Evolution study measures that every year. This session is about turning the 2027 results into planning decisions advertisers can act on right away.

Who Should Attend

The session is for media planners, buyers, campaign strategists and marketing leads working in the Canadian market. The insights apply whether you already run campaigns on Roku or are planning your first CTV buy.

Event Details

Already Enrolled with Roku Academy?

The Behaviour & Insights course is built on VOD Evolution data. The webinar shows how those findings have moved since then and includes a live Q&A, so it is a good way to update what you learned in the course.

Not yet enrolled? Roku Academy is free, and registration gives you immediate access to every course in the curriculum.